VVG VILLAGE BAZAAR X HIROKI NISHIYAMA
與城市生活，與日常交談
與歌劇院相遇
企劃簡介
為慶祝好樣聚落 VVG Village Bazaar 的正式開幕，品牌邀請日本插畫家西山寛紀，描畫館內各種繽紛且熱絡的日常狀態。插畫家以刻畫生活中的普通美而聞名，其強烈對比的幾何圖形、高飽和色彩，賦予畫面細膩與力量並存的平衡感，讓平實的畫面充滿舒適的衝突。這場聯名不但為好樣聚落增加溫度的層次，更具象了平凡中的美好、勾勒一幅藝術與人文交織的風景。
Background
To celebrate the grand opening of VVG Village Bazaar, the team invited Japanese illustrator Hiroki Nishiyama to draw a series of colorful and lively images. The illustrator is famous for depicting the ordinary beauty in life. The strong contrasting geometric figures and high saturation colors endow the artworks with a sense of balance between delicacy and strength, and make the graphic picture full of comfortable conflicts.
設計方案
西山寛紀擅長繪製生活微小而鼓舞人心的時刻；靈感來自於聚落中形形色色的人物，插畫以大幅的集合畫面、與單件的物件圖形呈現。呼應館內集結藝術與文創的主題，插畫採用不同的角色：攜手前來的小家庭、把玩商品的朋友組合、一起看展的情侶檔...即使畫面靜止，但色塊如同有生命般地跳躍，為品牌添增一番別致趣味的風采。
Design
Hiroki Nishiyama specializes in drawing small and inspiring moments in life; inspired by the various characters in the building, the illustrations are presented in scenario images and individual object graphics. The illustrator depicted different roles: family with parents and child, friends chatting together, couples immerse in the exhibition...the unique colors and lines brings a chic and playful atmosphere to the brand.
  • Client
    VVG
    好樣本事股份有限公司
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
  • Year
    2022 - Present
  • Art Director
    Leo Huang
  • Designers
    Mimi Tsen
    Jha Zhang
    Chien Chia Chen
    Amanda Teng
  • Copywriting
    Vivia Wang
  • Typeface
    Turismo
    Gotham
    文鼎黑體
    文鼎圓體
  • Photographer
    VVG Village Bazaar