VVG VILLAGE BAZAAR BRAND IDENTITY

將光暈交錯疊合
如不同高度山脈般起伏
品牌簡介
好樣聚落 VVG Village Bazaar 位於臺中國家歌劇院一樓,是個匯聚質感品味的選品空間。過去動線凌亂且缺乏統整性,藉這次品牌企劃契機,導入空間的重新規劃:入口處與指引標示以開放式的結構整併,在不影響各單位展區的前提下,引導來者自由穿梭在各場域。呼應建築體內外的圓潤造型,新的空間屏除多餘贅物、保留視覺上的通透感,將品牌眼中所有美好人事物串連起,打造一處值得探索的迷人日常景點。
Background
Located in National Taichung Theater, VVG Village Bazaar is a cozy space where unique selections are gathered. The flow were messy and lacked unity previously. Taking this opportunity of rebranding project, we worked with VVG to reform the space experience. The entrance and signs are integrated in an open structure, guiding visitors to freely shuttle in various fields. Echoing the smooth, curved shape of the building, the interior area removes superfluous objects, retains a sense of visual transparency, and connects the aesthetic of brand, creating an urban oasis for citizen to explore.
設計方案
主視覺從英字 VVG 擷取曲線輪廓,拉近與母品牌間的關聯性;結合歌劇院的建築結構造型,揉進光暈效果,讓隱約溫潤的光芒從洞穴透出、彷彿引導來者方向,前往這個充滿能量的聚落空間。在平面圖的三大區塊,品牌各自賦予不同造型與其代表色彩;擷取大自然的顏色,不僅貼近聚落對於質感生活的想像,同時也延續母品牌所設定的大地輔助色。排版應用上將光暈交錯疊合,如不同高度山脈般起伏,融合成和諧的聚落風景。
Design
The main visual extracts the curvilinear outline from the English word VVG, which narrows the relationship with the parent brand. Combined with the architectural structure of the building, the halo effect is added, so that the faint and warm light shines from the cave, as if to guide the direction of the visitor. The three major blocks of first floor area are given different shapes and representative colors by the brands; the natural colors not only close to the imagination of good life, but also continue the auxiliary color by the parent brand. Regarding to the design application, the halos are staggered and superimposed, undulating like mountains of different heights, blending into a harmonious landscape.
  • Client
    VVG
    好樣本事股份有限公司
  • Services
    Brand Identity
    Brand Guideline
    Logo & Logotype
  • Year
    2022 - Present
  • Creative Director
    Leo Huang
  • Art Director
    Celine Shen
  • Designer
    Jha Zhang
  • Project Manager
    Vivia Wang
  • Typeface
    Turismo
    Gotham
    文鼎黑體
    文鼎圓體
  • Photographer
    Hedy Chang
  • Special Thanks
    分寸設計