Shabu-shabu is a national delicacy recognized by Taiwan islanders, and no one can resist the happiness brought by this steaming hot pot. WAGYU SHABU is the first all-you-can-eat pot brand under Wowprime Corporation. The restaurant serves with high-quality ingredients and diverse fresh vegetable for semi-buffet, and both visual and interior concepts are based on Japanese culture. Brand strategy is to combine the high-class Wagyu beef dishes and Taiwanese local hot pot, guiding consumers to experience an unprecedented feast. The dining space echoes the theme of Japanese style, and also brings in a relaxing atmosphere, creating a unique place that satisfying people's tongue, stomach and spirit.
Brand's logotype constructed with powerful backbone of Japanese calligraphy "Zī", that portrays a magnificent and craftsman spirit. The outline refers to the moving cloud-like airflow, trailing the trace of fragrance at the end of each line stroke. The ink-stained rhyme with Feibai (a style of calligraphy characterized by hollow strokes, as if done with a half-dry brush) maintains the recognition while zooming logo, to avoid it being too black and keep some extra space for visual breath. Auxiliary symbol, the fan-shaped icon patterned with meat flower waves, is inspired by Japanese traditional totems, establishing the leading position of meat hot pot in the market.
Logo & Logotype
Year2019 - Present
Art DirectorLeo Huang